Market Entry
How Do I Get My Product Into German, Austrian, and Swiss Stores?
The step-by-step route into DACH retail — from category assessment and compliance to buyer access, listing decisions and life after the first order.
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Insights
Latest articles
Market Entry
How Much Does It Cost to Enter the German Market?
A realistic breakdown of what entering the German and DACH retail market costs — own operation, distributor, or market-entry partner — and how to reduce risk before you commit.
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The Complexity of the DACH Market
Why DACH is one country politically — and three retail markets commercially.
The German-speaking retail region shares a language, but not a shelf. A short guide to how Germany, Austria and Switzerland actually differ for a listing programme.
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Buyer Insights
What DACH buyers actually look for in a first meeting.
Beyond samples and price lists — the three questions every senior buyer answers internally before they say yes to a new supplier.
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Private Label
Private Label 2026: where retailers are actively seeking new production partners.
A look at categories with under-supplied Private Label demand across German, Austrian and Swiss retail groups.
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Retail Strategy
The listing decision: how to think like a category manager.
Listings are not won on product features. They are won by fitting a specific gap in a specific planogram — and being easy to work with.
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Market Trends
Trade fairs that still matter for retail entry in DACH.
Not every fair is a listing shortcut. Which fairs actually produce follow-up meetings — and how to prepare properly.
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Retail News
The new logistics reality: what changed after 2024 for imported brands.
Landed cost, service level and EDI readiness are now scored as strictly as the product itself. A field note.
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