DACH Market Access — from strategy to shelf, managed end-to-end.
An eleven-phase programme covering every step required to enter the German, Austrian and Swiss retail markets — designed for international manufacturers who want a professional, accountable partner on the ground.
The eleven phases run sequentially or in parallel depending on your product readiness. Every engagement is scoped individually.
- 01
Market Research
Category size, segmentation, growth drivers, retailer share and consumer insights for Germany, Austria and Switzerland.
- 02
Competitor Analysis
Direct and adjacent competitors — assortments, price points, promotional patterns, private-label pressure.
- 03
Pricing Strategy
Landed cost modelling, retailer margin architecture, and defendable shelf price positioning by channel.
- 04
Packaging Compliance
Language, labelling, ingredient declarations, environmental marks (Grüner Punkt, LUCID) and channel-specific requirements.
- 05
Product Positioning
Category role, differentiation story and buyer-facing value proposition tailored to each retailer group.
- 07
Retail Buyer Introductions
Warm introductions to the right buyers, briefed in advance on your product and commercial case.
- 08
Retail Listing Support
Buyer presentation deck, sampling logistics, follow-up coordination and internal listing sponsorship.
- 09
Negotiation Assistance
Support on listing fees, conditions, promotional plans and go-live commitments.
- 10
Launch Strategy
Onboarding, first-order planning, in-store activation and trade communication for a smooth market debut.
- 11
Growth Planning
Assortment extension, additional retailers, category expansion and ongoing account management.
Ready to structure your DACH entry?
Bring your product. We bring the process, the people and the retail relationships.