The new logistics reality: what changed after 2024 for imported brands.
5 min read
Two years ago, a strong product with a slightly rough supply chain could still get listed. That window has effectively closed. DACH retailers now score supply-chain readiness with the same rigour as product and price.
What changed
Freight volatility, tighter service-level expectations, mandatory EDI for most groups, sustainability reporting requirements and stricter penalties for out-of-stock have all pushed logistics from a back-office topic into the listing decision itself. A buyer will now decline a promising sample if the supplier cannot demonstrate a credible route-to-shelf.
The minimum bar today
A named logistics partner in-region, transparent landed-cost calculation including duties and retailer-specific fees, EDI capability (or a clear plan to enable it), and a service-level commitment the supplier can actually hold. Anything less turns a listing conversation into a risk conversation.
The opportunity
Because so many international suppliers still underestimate this, being genuinely prepared on logistics is now a real competitive edge — often more decisive than a few cents on cost price.
Need a route-to-shelf you can defend?
We help structure landed cost, service levels and EDI before you sit in front of a buyer.
Talk to usSelling into DACH retail?
We open the right doors — and prepare you for what happens after they open.